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Marienkind Salzburg – you are sooo loved
selfmade clothes
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Marienkind Salzburg – you are sooo loved

Wherever you feel love, you feel right at home and the feeling of love oozing out of the Marienkind Salzburg Concept Store can be felt as soon as you step into the small shop in Radstadt.

selfmade clothes

For once I’m not here to shop – today I’m meeting up with the owner Tamara Reiter, as the story behind this little store is very special and I don’t want to keep it from you. Tamara’s already waiting for me and we sit down in the small, yet beautiful café integrated into the shop – after all, it’s much easier to chat over a cup of tea and home-made macaroons. What I’m particularly interested in is: “How the Miraculous Medal came to be on the clothes?”.

selfmade clothes

Tamara tells me her story and starts at the very beginning: “Everything started with a pilgrimage to Medjugorje. One evening there was an event attended by hundreds of people. At this evening event, my son Florian went missing and we searched for him for over three and a half hours until my oldest daughter Sarah finally found him. This incident was so upsetting for me and followed me again and again in my dreams. I just couldn’t forget these nerve-racking hours. A friend recommended the miraculous medal to me, as everyone who wears this medal is protected by the Mother of God. For this reason I gave each of my children this medal as a necklace and explained its meaning to them. One day Florian came home from school saddened, that he wasn’t allowed to wear his medal during gym lesson. So I thought about how I could solve this problem and finally I sewed it onto his gym clothes. That how the idea came about of sewing the medal onto clothes.

selfmade clothes
selfmade clothes

As I myself enjoy knitting and sewing, I had always made clothes for my children and gave them to my friends too. Thus, one thing led to another and now I have my own little shop. In addition to our shop here in Radstadt, we also supply Mamiladen shops throughout the whole of Austria, plus hotels, for which we make work clothes or small gifts for guests. These days I can’t do it all on my own, so I now have a few members of staff and work together with integration organisations in the region.“

selfmade clothes

I was really overwhelmed by Tamara‘s story, so honest and genuine! But anyone coming into the small shop feels the love behind every detail. And then I remember that I need small gifts for my sister-in-law and my niece who are both celebrating their birthdays this coming weekend. Matching skirts for mother and daughter, what could be cuter?

So my visit wasn’t totally shopping-free, but everyone who’s ever been in the Marienkind Salzburg Store will understand why

Also ganz ohne Shoppen ist mein Besuch doch nicht vonstattengegangen, aber jeder, der im Marienkind Salzburg Store schon einmal war, versteht warum 🙂

Bildnachweis: Marienkind Salzburg, Katja Eggenhofer


That’s where I’m from, that’s where I belong – my mountains, I can’t imagine being without them. The view at the peak arouses a feeling of freedom in me, that I can’t find anywhere else. I’m simply a child of the mountains. I would like to introduce you to my wonderful home and show you my favourite spots.

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