Come rain or shine – a visit to the shopping town of St. Johann is always well worth it. Today I’m meeting up with Steffi from the Tourist Office for a shopping trip. My journey to St. Johann is hassle-free: either I take the free Sportwelt bus, which drops me in the centre of town, or travel by car, which I can comfortably park in the Kongresshaus car park. Once you’re in the town all shops in the centre of St. Johann can be reached on foot.

My first stop on my shopping expedition in St. Johann is the “Modehaus Adelsberger”: a clothes shop offering modern, elegant and classic wear for all types of fashionista. The sales team advises customers in a friendly and competent manner – something I really appreciate about shopping in our region. Everyone is committed to offering the best possible service and yet at the same time without being pushy so you can browse in peace.

As a passionate sportsperson I’m naturally also interested in what’s new in the sports shops in St. Johann. Right opposite the “Modehaus Adelsberger” you’ll find the sports shop belonging to the Kerschbaumer Family, which covering three floors offers almost everything a sports enthusiast’s heart could desire. On the first floor the junior boss Fabio gives me advice on purchasing the perfect running shoes. He also undertakes an analysis of how I run – he makes a video of me running for a few minutes on a treadmill and watching it in slow motion he can professionally analyse my running style. After I’ve found the perfect pair, we look round the rest of the shop. On the ground floor there’s the latest hiking outfits and equipment. On the top floor customers can find swimming fashion, football shirts to leisure shorts – everything you could need for doing sports.

But that’s not everything the shopping town of St. Johann has to offer: whether you’re looking for fashion (Modehaus Nagl, Erdbär, Modehaus Gasser), traditional Austrian costume (Zeitlos, Trendmaker, Schaller, Felsberger), sports equipment (Hervis, Wielandner, Moreboards, Pfeifhofer), shoes (Novak, Schnöll) or jewellery (Jonas, Schmuckwerk) – you’ll find everything within easy reach of the centre.

After our “Shopping Marathon“ we need a break and something to fill our grumbling stomachs. It’s a difficult decision to choose from traditional guesthouses, restaurants or cafés. At the Cafe Schiebel there’s the best home-made cakes, the Bakery Bauer is the ideal choice for organic enthusiasts and you can enjoy a good meal at the Restaurant Platzl, at the Stöcklwirt or at the Gasthof Silbergasser. Regional cuisine and ingredients are guaranteed!

But enough of my tales. Why don’t you come and explore the shopping town of St. Johann for yourself whilst on holiday.

Photo credits: Markus Rosskopf